In the metaverse, your company’s brand takes on a whole new dimension. If you’re an experiential marketer, you're entrusted with more than just hosting a memorable experience. You craft and nurture your company's brand image with each touchpoint.
The metaverse offers an exciting canvas to showcase your creativity and earn loyalty from audiences and attendees.
Here, we'll share a few ideas for how to work in the metaverse. These ideas are designed for inspiration, so you can lead your company into the future.
When you’re ready to start planning your next events, experiences, and activations, reach out to sales@virbela.com
Products and Industry
1. User Conference
Invite users into the metaverse for conferences that reach more people, extend budget and leave a lasting impression.
2. Expert Panels
Bring audiences into virtual worlds so they can attend expert panels featuring your industry’s greatest minds.
3. Product Reveal
Show the world your latest introductions with interactive reveals that create marketing buzz for your company.
4. Product Expo
Curate a virtual space that spotlights product and service catalogs so potential customers can explore and learn.
5. Product Kick-Offs
Gather teammates in the metaverse for your big project kick-offs and watch as group collaboration fires up.
6. Virtual Trade Show
Showcase products and services, network with industry peers, and monetize booth space in a virtual expo hall.
Culture and Entertainment
7. Music Party
Build culture with well-known DJs and musicians for holidays, company milestones, and other special events.
8. Sporting Events
Encourage everyone with a little healthy competition in virtual athletics like hiking, racing, soccer and speed boating.
9. Award Celebrations
Invite your team to a unique event where leaders can recognize top performers and highlight company wins.
10. Art Gallery
Create a beautiful break area, inspirational meeting space or interactive artist talk in customizable metaverse galleries.
Networking and Collaboration
11. Interactive Storytelling
Share brand narratives, highlight histories, and build belonging in museum-style settings that invite engagement
12. Treasure Hunt
Encourage exploration and team-building with a treasure hunt that draws people into multiple metaverse scenes.
13. Virtual Masterclass
Empower your staff to learn from noted industry leaders with masterclass events that leverage virtual collaboration.
14. Charity Gala
Show your commitment to social responsibility with metaverse events that raise awareness and prompt action.
15. Visitor Headquarters
Create a digital headquarters where teams can welcome clients to discover new technological capabilities.
The metaverse can help marketing and events teams open doors to greater reach, engagement, conversion, and loyalty.
Create the most memorable events your company has experienced and solidify your position as an industry leader.
Ready to get started? Reach out to sales@virbela.com
